Emma Alberici, you’ve done it again!

Even casual stock-watchers know shares of vaccine-maker CSL go for around $180. But not the ABC’s go-to market guru, stumblebum chief economics correspondent Emma Alberici. She didn’t bat an eye while presenting the closing price as $7.31

emma IIAmong the members of our retired guys’ tennis club there is a boffin who used to work at Commonwealth Serum Laboratories (CSL). When it floated at $2.30 in 1994, he used an idle $10,000 to take up the staff offer. He never sold the parcel. You probably know that CSL has been a sensational long-term investment. When this guy returned my serve, I’d think, “Nice slice, James Packer!”

CSL is one of my rare good picks. I bought  160 shares at about $31 donkey’s years ago, a $5000 investment, and I’ve watched my parcel rocket to around $28,000. So whenever CSL’s share price flashes up on the finance segment of the ABC’s 7pm news, I salivate like Pavlov’s dog. On Friday (May 18) it was ABC chief economics correspondent Emma Alberici handling the finance section. She did an excellent intro comparing Australian and NZ budget and economic parameters. Well done, Emma!

See also:  The ABC’s Alan Sunderland rallies the troops

The great thing about Emma’s stuff is that you can be sure every element has been fact-checked with fantastic thoroughness. That’s because she got the ABC into a wagon-load of trouble with her news story and commentary in February on businesses’ alleged tax  scamming.[1]

Her nine errors in the news piece and general ignorance of the subject saw a cringing ABC beaten up by an outraged Prime Minister, the Treasurer, plus the Communications Minister and business leaders.[2] It turned out that even a prior two-hour briefing from Australian Taxation Office Deputy Commissioner Jeremy Hirschhorn had failed to enlighten her to the basics of company tax. For example, tax is paid on profit, not on revenue. Concepts such as carry-forward of losses (think Qantas) were way beyond her reach.

A Treasurer’s adviser  on February 14 sent the ABC a 1600 word email concluding,  “Ms Alberici’s story reveals an inherent bias and is ­activism disguised as journalism, and we would expect more from the ABC’s chief economics correspondent.”

See also: ABC to Complainant: Drop Dead

ABC managing director Michelle Guthrie blamed “inadequate editorial resources” — $1.2 billion a year only goes so far, you know –  for the publication of the articles. The national broadcaster has since increased editorial oversight, she said.

So last night, after New Zealand, Emma moved on to the boilerplate finance stuff — the day’s exchange rates, global indexes and, finally, local stocks.

“Shares in CSL put in a stellar performance today on the back of a fairly harsh northern hemisphere flu season,” Emma said as I drooled at the thought of my expanding wealth. She didn’t mention the price but my eyes flicked to her graphic alongside. The prices listed at the closing bell for Woodside and Santos were spot-on, but was this about CSL?

OMG! According to the ABC, my favourite stock was wallowing at $7.31. Last time I checked it had been over $170. Some utter catastrophe had occurred. Should I hang on – a strategy that served me badly throughout the Great Financial Crisis, or sell and garner $1170 (less brokerage) towards my half-yearly electricity bill?

error albericiNothing to see here, folks, especially subject knowledge and editorial rigour.

Surely, given Emma’s history and  Michelle Guthrie’s “increased editorial oversight”, this $7.31 couldn’t have been just another ABC cock-up? Surely, as the ABC’s go-to guru on matters financial, she would checked the facts and details of her report before going to air?

I checked the price: Oh happy day! My CSL babies were actually at $183!

There’s quite a difference between Emma’s $7.31 and the actual $183. It’s not like she mistook $183 for $138 or $173. If Emma knew just a tiny bit about the company sector, she would have known before going to air and, presumably, eyeballing her script, that $7.31 didn’t compute.

But why $7.31? At first I thought it was confusion with builder Downer EDL which had a $7.31 high on Friday. But the explanation is much simpler: $7.31 was CSL’s increase yesterday, which Emma presented as the actual price.

The ABC– all muscle, no fat –  gets its share prices garbled not just occasionally but often. To the green/lefties there, sharemarket prices must be gobbledegook.[3] Their retirement lifestyle is assured by that 15.4% super contribution from the ABC – all muscle, no fat.[4]

So no-one there has noticed the CSL howler – I’ll demand a correction, just for entertainment. Oh, and Ms Guthrie, ramp up that editorial oversight a notch.

Tony Thomas’s book of essays, That’s Debatable – 60 Years in Print, is available here

 

[1] One piece was headed “Tax-free billions: Australia’s largest companies haven’t paid corporate tax in three years”.

[2] It became a double-header embarrassment last month when ABC political editor Andrew Probyn got busted by ACMA for his anti-Abbott rant last October

[3] More than 40 per cent of ABC journalists who answered a survey question about their political attitudes are Greens supporters, four times the support the minor party enjoys in the wider population.

[4] ABC veterans on the old defined benefit super schemes enjoy 20% plus as equivalent super contribution

Footnote: The ABC has issued a correction as a result of my complaint.
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